Bulldog Licensing has signed a deal to represent CBBC show Wolfblood in the UK.
The fantasy drama series follows two teenagers who can secretly turn into wolves.
The show has been a success for CBBC, with first runs reaching nearly 1.1 million kids aged six to 12.
Bobby Lockwood also won a Children’s BAFTA for his role as Rhydian in the show.
The third series will be broadcast later in the year and Bulldog is targeting partners in apparel, accessories, publishing, board games, card games and stationery lines.
“Wolfblood is massive and is only going to get bigger, so we are very excited about this deal,” says Bulldog Group managing director, Rob Corney.
“With overtones of Twilight to the show, as well as superb style guide already available, the licensing potential for Wolfblood is immense. We are expecting to be announcing deals very soon.”