Bullish Blast looks to second Xmas

Budget children's licensed games specialist lines up bumper Q4 range and shoots for new formats.
Publish date:
Social count:

Following a number of licensing coups that has seen it achieve significant success in the value PS2 market, Blast is looking forward to its second Christmas and beyond as it plans to roll out key titles onto other formats.

“We’ve had a fantastic year and we’re set to reap the rewards of our licensing labour for the busiest quarter,” said Kirsty Payne, head of marketing at Mastertronic.

“This will be a big Christmas for Blast, we’ve built our product line up into a high profile stable of titles all with big brand names, to take advantage of the younger PS2 market, the massive installed base and consistent hardware sales.”

After achieving success at retail with children’s licences such as Bob the Builder and Thomas and Friends, the Mastertronic label intends to follow up these with titles based on Paddington Bear, Casper, Lassie, Postman Pat and Mr Bean.

“The good news is that after initiating this strategy on PS2 we’re now ready to roll out these brands across different formats including Nintendo DS and Wii,” continued Payne.

“Blast is going from strength to strength and we’ll continue to provide the best film, cartoon and TV licences across the bestselling video game formats.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.