Bulls Licensing is welcoming The Smurfs back to its portfolio as the firm is reappointed the Nordic region licensing rights to the hit property.
International Merchandising Promotions and Services has resigned the firm, now tasked with growing the licensing presence of the animated property across the Nordic countries.
First created in 1958, The Smurfs have since starred in 33 comic books, 272 cartoon episodes and a licensing programme with 700 licensees worldwide. In the Nordic region, licensees already include HM, Leaf, Sinebrychoff, Junior Productions and more.
Among the categories being discussed for future Smurf collaborations are personal care, apparel, food and drinks and toys.
“We are very proud and happy to represent The Smurfs and I.M.P.S for licensing in the Nordic countries again,” said Ida Bergfeldt, brand director at Bulls Licensing.
“The Smurfs have a unique DNA which suits almost every target group. These humorous, tolerant, three apple high characters are conformable to a broad spectra of products and services.”