Bumper licensee boost for Ben 10

Cartoon Network signs deals in the toy and gift, homeware and accessories markets for popular boys property.
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Cartoon Network Enterprises has experienced a busy few days, signing a number of new licensing deals for its hit boys property Ben 10.

First up, MV Sports and Leisure will be producing a range of Ben 10 bicycles, wheeled toys and accessories. Meanwhile, Rainbow Productions has sealed a long-term deal to produce costume characters for its live events.

Cartoon Network has been dealing with Rainbow for a number of years, but formalising the relationship into a long-term deal is part of a strategic move by CN to expand its presence at live events.

Finally, lighting and housewares company Spearmark International has also come on board.

The firm will be creating a line of Ben 10 lunchboxes, drinkware and tableware, as well a range of branded bedroom accessories including lamps, shades and wastepaper baskets.

"We are delighted to welcome Spearmark to the Ben 10 family," said Graham Saltmarsh, UK licensing director at Cartoon Network.

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Ben 10

Launched in 2006, Ben 10 is now the benchmark in the lucrative boys licensing category.

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