Burger King gets Messi with La Liga meals

Customers can collect licensed Spanish football league glasses from meals; menu updated.
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Fast food chain Burger King has struck a deal with the Spanish league that global football star Lionel Messi plays in.

Customers will be able to buy licensed La Liga BBVA glasses with a Pepsi combo meal, at participating Burger King restaurants in Latin America and the Caribbean.

There are 20 glasses to collect, each featuring the logo of one of the teams in La Liga, including Real Madrid and Messi's team Barcelona.

The menu has also been revamped for the promotion, with the Whopper burger getting a Spanish influenced makeover in the form of Manchego Cheese and Chorizo patty. A new dessert menu offering - Chocolate-Filled Churros - will also launch.

Both new menu items will come in La Liga designed packaging throughout the promotion.

There will also be a Burger King Facebook app in the region, offering customers prizes including tickets to attend any La Liga BBVA match, including a famed Real Madrid vs Barcelona ‘El Classico’ game. 

The app will launch in 2013, and allows users to play with friends online. The top prize will go to whoever accumulates the most goals through the apps. 

Food packaging will include QR codes that can be scanned by guests to win extra points towards their total goal tally.

“Our promotions continue to focus on the hot properties our guests love in sports, entertainment and technology,” said Jose R. Costa, vice president of marketing for Latin America & Caribbean region, Burger King Worldwide. 

“La Liga BBVA has a huge following in Latin America and the Caribbean and this promotion will add value to our guest’s Burger King experience.”

The La Liga promotion will run in Costa Rica, El Salvador, Guatemala and Colombia in December, and in Venezuela, Guatemala, Costa Rica, Ecuador, Paraguay, Dominican Republic, Panama and Argentina in March 2013.

Image sourced from Live Journal

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