Burger King planning Iron Man promo - Licensing.biz

Burger King planning Iron Man promo

Whiplash Whopper on the way in US to celebrate return of movie franchise.
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Burger King has unveiled a national promotion to coincide with the launch of Iron Man 2 in cinemas.

The 'Whiplash Whopper' will be added to the menu in restaurants across the US for four-weeks, in honour of the film's new villain.

In addition, Burger King has created an exclusive collection of BK Kids Meal toys. This includes eight film-inspired premiums: four lifestyle accessories for girls and four action toys for boys, including an exclusive seven-inch Iron Man 2 figurine.

"BKC is proud to have been a part of the theatrical debut of Iron Man and we are thrilled to continue our support with Iron Man 2," said Mike Kappitt, chief marketing officer for North America. "We've invested more than ever before in our promotional elements so our guests can expect a new cutting edge, Stark Industry-inspired promotional line-up, as well as some exciting new elements aimed at satisfying the hungriest of adult heroes."

Separate adult and kids-focused advertising will also be running.

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