The London office of 4Kids will not see any additional staff cuts, despite the news yesterday of cost cutting initiatives in the US to better position the firm going forward.

"Moving forwards, it’s business as usual at 4Kids Entertainment International," Sandra Vauthier-Cellier, MD, told Licensing.biz.

"There were cuts made across the organisation in the US but after some re-structuring of the UK office earlier in the year, we didn’t need to implement any additional personnel cuts in this wave and, barring any unforeseen catastrophic occurrence, no further cuts are envisioned.

"In fact we’re very excited about having such strong brands in our portfolio to keep developing throughout EMEA in 2009.”