Hot on the heels of its deal with Spin Master for Victorious, Nickelodeon Consumer Products has unveiled further new lines for Dora the Explorer and Spongebob Squarepants at New York Toy Fair.
First up, Fisher-Price is showcasing a wide range of Dora the Explorer product. This includes the Dora Dress-up Collection Doll, plus four fashion packs; Flower Girl Dora; Dance & Sparkle Ballerina Dora; Suds and Style Fairy Dora; Magical Fairy Dora; Dora Fiesta Favourites Kitchen; and Dora the Explorer Learn through Music Touchpad Software.
In addition, Mega Brands is planning to roll out several products including Dora's Vacation Adventure, Dora's Theatre Adventure and Dora's Art Adventure.
"The new Dora the Explorer toys from Fisher-Price and Mega Brands will give kids new ways to learn and play with their beloved Dora," said Manuel Torres, SVP, global toys and video games at Nickelodeon Consumer Products.
Meanwhile, for Spongebob Squarepants, Lego is planning to launch Heroic Heroes of the Deep and Glove World building sets; Hasbro will have Spongebob versions of Guess Who? and Yahtzee Jr, plus Ants in the Squarepants and SpudBob Squarepants.
THQ will also roll out Spongebob SquigglePants on its uDraw GameTablet for Wii, while Cardinal Industries has a new 3D sphere puzzle.
"We look forward to exploring the ways in which to continue to bring Bikini Bottom to life through Lego building fun," said Jill Wilfert, VP of licensing and entertainment at Lego Group.