Cartoon Network Enterprises has inked a year-long deal with Butlins Resorts to create and licence a new interactive game show.
Included in the deal for the Cartoon Network's Wheely Big Super-Toontastic Game Show will be a live show, costume character appearances and a retail presence in Butlins' onsite stores.
Beginning in May, the live show will run twice each week at each of Butlins' three UK resorts: Skegness, Minehead and Bognor.
Every show will be compered by a Butlins Redcoat and will feature a host of CN's most popular characters including Fourarms from Ben 10, Dexter and Dee from Dexter's Laboratory, Bloo from Foster's Home for Imaginary Friends, Agent 5 from Codename: Kids Next Door and Johnny Bravo amongst others.
"The Wheely Big Super Toontastic Game Show is a great concept and we're delighted that audiences at Butlins will have the opportunity to be entertained by some of our greatest stars," said Nibs Dearsley, director of marketing and PR at Turner Broadcasting.
"As one of the top family resort destinations in the UK, Butlins is the perfect choice for a show of this scale."
Mike Godolphin, head of entertainment at Butlins, added: "We've built our reputation on top quality live entertainment and are really proud that Cartoon Network has chosen Butlins to stage this exciting year-long show at all three of our sites."
The interactive show will use specially commissioned animation and video clips and will encourage audience participation.