Cakeworthy launches chilling new Goosebumps clothing and accessories line - Licensing.biz

Cakeworthy launches chilling new Goosebumps clothing and accessories line

The firm has teamed with Sony Pictures and Scholastic to bring the best-loved Goosebumps book series by R L Stine to the fashion world with a line of apparel and accessories for juniors and young men.
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The international lifestyle fashion brand, Cakeworthy is working with Sony Picture Entertainment and Scholastic Entertainment on a uniquely terrifying capsule collection.

The firm is bringing the best-loved Goosebumps book series by R L Stine to the fashion world with a line of apparel and accessories for juniors and young men.

Goosebumps is one of the best-selling children’s series of all time and has entertained readers across the world with its scary tales for more than 25 years. This October sees the release of goosebumps 2: Haunted Halloween from Sony Pictures.

In anticipation of the film’s release, Cakeworthy is launching its capsule collection comprising signature screened flannels in addition to a hoodie, enamel pins and more.

“We are excited to collaborate with Cakeworthy on Goosebumps. Its Goosebumps collection is a must-have for every Goosebumps fan,” said Jamie Stevens, EVP, Sony Pictures Entertainment Consumer Products.

Leslie Kay of Cakeworthy, added: “We’re the 90s kids that grew up with goosebumps, so having the opportunity to now collaborate with the brand is a dream com true. We love being able to bring our spooky ideas to life.”

The collection is available for purchase from September 28th at Cakeworthy.com. A second capsule collection based on the hit franchise Ghostbusters is also in development from Cakeworthy and is slated to hit shelves in time for the 35th anniversary celebration of Ghostbusters in 2019.

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