Callaway adds trio of apps to Sesame Street line - Licensing.biz

Callaway adds trio of apps to Sesame Street line

Adaptation of classic book The Great Cookie Thief will be first title launched.
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Callaway Digital Arts has extended its partnership with Sesame Workshop, and will be launching a further three interactive children's apps.

The first title under the extended agreement is a reimagining of the classic Sesame Street book The Great Cookie Thief for iPad, iPhone and iPod Touch.

In addition to the new app, the collaboration between Callaway and Sesame Workshop will include the development of interactive mobile apps, featuring both original and adapted content.

"We are privileged to deepen our collaboration with the most loved and revered children's education provider, Sesame Street," said Rex Ishibashi, Callaway's CEO.

The two firms have previously worked together on The Monsters at the End of This Book and the follow up, Another Monster at the End of The Book.

Scott Chambers, SVP, worldwide media distribution at Sesame Workshop, added: "Callaway's team has done an outstanding job in bringing two of our most beloved books to life as apps in a way that embraces their classic style, but also makes them look and feel brand new.

"We look forward to our continuing partnership with Callaway and to creating new apps that families will enjoy and learn from together."

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