Calvin Klein tees off with golf line

Men's and women's golf apparel to be produced under the Calvin Klein Golf name.
Author:
Publish date:

Fashion name Calvin Klein is teaming up with Premium Golf Brands - Europe's largest supplier of golf apparel - for a new line of men's and women's golf apparel and accessories.

Under the multi-year agreement, PGB will be the exclusive global licensee for men's and women's golf clothing and accessories. The company had been the European distributor for the predecessor licensee from the time that the Calvin Klein Golf brand was launched in early 2008.

It currently operates Calvin Klein Golf showrooms in Cork, London, Manchester, Portugal, Germany and Spain.

The men's and women's Calvin Klein Golf spirng 2009 line is available now in the UK, Ireland, Spain, Portugal, Germany, Finland, Turkey and Sweden. A full European roll out of the brand is expected by the end of the next quarter.

It is also planned that by spring 2010, the global distribution of Calvin Klein Golf will expand to reach the Middle East (Dubai), the Americas, Africa and Asia.

US deliveries are likely to begin in mid 2010.

"We believe that Premium Golf Brands is an exceptional choice for Calvin Klein as we expand our presence in the global golf market," said Tom Murry, president and COO at Calvin Klein.

Grahame Jenkins, MD of PGB, added: "Given the strength of the Calvin Klein brand, their innovative marketing programs and the growing interest in the sport of golf, we believe the Calvin Klein Golf lines will perform well in all geographic markets."

Related

Featured Jobs