CANADA: Fifi blossoms in new territory

New master toy helps Chapman Entertainment property get off the ground in region.
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Popular pre-school property Fifi and the Flowertots is making inroads into the Canadian market, with its US agent Hit revealing a number of deals.

Danawares has signed up as the master toy licensee for Canada, says Playthings. In a multi-year deal, Danawares will develop, manufacture and market a full line of products, expected to hit retail in the autumn. Categories are likely to include playsets, plush, puzzles, games and role-play.

In addition, One of the Boys will take on apparel, including sportswear, shirts, sweatshirts and sweaters.

Fifi will begin airing on Canada's Treehouse network five days a week from February 25th. It debuted in the US last week on PBS Kids Sprout.


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