Canada: Kaboom! agrees deal with Target for Treehouse Presents retail space - Licensing.biz

Canada: Kaboom! agrees deal with Target for Treehouse Presents retail space

The exclusive space will feature Treehouse branding and host releases coming through the Treehouse Presents DVD label.
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Phase 4 film label Kaboom! Entertainment has signed an agreement with Target for dedicated retail space across all of Canada’s 125 Target stores for its Treehouse Presents DVD releases.

The exclusive space will feature Treehouse branding and Treehouse Presents DVD releases.

The space launches on November 5th and will run for a year with Kaboom! also providing custom Movie Night packaging for the retailer.

The first line to feature the exclusive Movie Night packaging will include Octonauts, My Big Big Friend, Franklin & Friends, Toopy & Binoo, Chuggington and The Berenstain Bears.

Kaboom will also create downloadable activities, recipes and games to accompany each release.

“This partnership with Target reinforces our presence in the kids’ home entertainment market in a very concrete way, and provides the platform for us to reach even more families with our strong slate of Treehouse Presents releases," said Berry Meyerowitz, president and CEO of Phase 4 Films.

"Kaboom! continually looks to find unique ways to partner with retailers and innovatively present our content.”

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