CANADA: Lee Jeans grows apparel offering

Quebec-based Paris Geneve to produce underwear and loungewear under the label.
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Denim brand Lee Jeans is expanding its presence - and product portfolio - in Canada.

Paris Geneve has signed up to create men's underwear, thermal underwear and loungewear under the Lee brand label for Canadian mid-tier retailers.

"We are extremely pleased to partner with Paris Geneve to expand the Lee apparel offering in Canada and build upon the brand's positive momentum," said George Weldon, director of North American licensing for the brand. "They are a best in class licensing partner."

Chafic Zakaria, CEO and president of Paris Geneve, added: "We are excited to expand the Lee brand's presence in the Canadian marketplace through this important licensing agreement."

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