CANADA: Octonauts and My Big Big Friend DVDs make Walmart debut

Dedicated in-store branded Treehouse Presents section will showcase the new kid's titles.
Publish date:
Social count:

Kaboom Entertainment has struck a deal with Walmart which will see its Octonauts and My Big Big Friend DVD gift sets make their in-store debut in November.

The dedicated kids and family label for Phase 4 Films secured the placement across the Canadian territory, commencing November 19th.

The two children's entertainment properties are represented by Treehouse Presents, the DVD label created by Corus and Phase 4 Films.

Kaboom has already distributed 26 brands under the Treehouse Presents label.

The firm inked a deal with Walmart Canada to create a four-foot branded dedicated Treehouse Presents section in the store's home entertainment department, and Kaboom has created 20 exclusive products for the section since it launched in March.

The Octonauts collection will include three DVDs of the TV series based on the books by Vicki Wong and Michael C. Murphy. The My Big Big Friend collection meanwhile will consist of three titles.

Polly Beel, senior director, kids and family at Phase 4 Films, said: "Treehouse Presents continues to be a hugely successful label for us and we are thrilled to be releasing two more key properties on DVD.

"Walmart Canada is a leading retailer and is the ideal partner to take home entertainment properties such as Octonauts and My Big Big Friend to a wider audience."

Both collections will feature in 321 Walmart stores across Canada, retailing at $19.99 each.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.