CANADA: Octonauts and My Big Big Friend DVDs make Walmart debut

Dedicated in-store branded Treehouse Presents section will showcase the new kid's titles.
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Kaboom Entertainment has struck a deal with Walmart which will see its Octonauts and My Big Big Friend DVD gift sets make their in-store debut in November.

The dedicated kids and family label for Phase 4 Films secured the placement across the Canadian territory, commencing November 19th.

The two children's entertainment properties are represented by Treehouse Presents, the DVD label created by Corus and Phase 4 Films.

Kaboom has already distributed 26 brands under the Treehouse Presents label.

The firm inked a deal with Walmart Canada to create a four-foot branded dedicated Treehouse Presents section in the store's home entertainment department, and Kaboom has created 20 exclusive products for the section since it launched in March.

The Octonauts collection will include three DVDs of the TV series based on the books by Vicki Wong and Michael C. Murphy. The My Big Big Friend collection meanwhile will consist of three titles.

Polly Beel, senior director, kids and family at Phase 4 Films, said: "Treehouse Presents continues to be a hugely successful label for us and we are thrilled to be releasing two more key properties on DVD.

"Walmart Canada is a leading retailer and is the ideal partner to take home entertainment properties such as Octonauts and My Big Big Friend to a wider audience."

Both collections will feature in 321 Walmart stores across Canada, retailing at $19.99 each.

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