CANADA: Teletoon kicks off Star Wars promo - Licensing.biz

CANADA: Teletoon kicks off Star Wars promo

Viewers invited to 'choose their own destiny' and win a LightSaber Training Party.
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Teletoon has teamed up with Hasbro for a special Star Wars promotion, which is being pushed both on-air and online.

The initiative runs until March 21st and enables viewers to 'choose their own destiny' by aligning themselves with either the light or the dark side of the Force, offering an experience tailored to the choice.

A special microsite has been set up on Teletoon.com, with fans wishing to enter the contest first having to choose between two answers to a Star Wars-related question. Their response will determine whether they are sent to the Jedi Training Zone or Sith Training Zone.

The prize is a LightSaber Training Party for the winner and ten friends, with food, drink and Star Wars party favours.

The contest will be promoted on-air, with two different version of the promotion broadcast, one for Jedi fans and the other for Sith fans.

Already home to Star Wars: The Clone Wars, Teletoon is also due to air all six Star Wars movies throughout March and April. Special Clone Wars programming will also be run throughout the schedule.

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