Candy Crush Saga inspired sweets on the way - Licensing.biz

Candy Crush Saga inspired sweets on the way

First UK collection of candies launches in partnership with Spun Candy.
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King Digital Entertainment is launching the first UK collection of candies inspired by Candy Crush Saga.

The firm is teaming up with sweet connoisseurs Spun Candy for the range, which is available exclusively at Selfridges stores nationwide and in Spun Candy's Covent Garden outlet.

Four different collections of handmade Candy Crush candies are available, inspired by popular episodes in the game. Fans can mix and match the likes of the fizzy hard-rock depths of Lemonade Lake Collection, the coconut Colour Bomb hard-rock in the Sweet Surprise Collection, the watermelon Mr Toffee hard-rock in the Candy Town Collection and a range of fruity flavours in the Lollipop Forest Collection.

"We're very excited to launch the first Candy Crush Saga confectionary range in the UK, offering fans of the game another way to get a taste of the fun," said Claes Kalborg from King Digital Entertainment. "We're proud to be partnering with Spun Candy, a fantastic London-based concept confectioner that has cleverly transformed key themes of the game into a mouth-watering candy range."

James Ellender, co-founder of Spun Candy, added: "We're huge fans of Candy Crush Saga so it's been a real pleasure to launch the game's official candy collection.

"The collection offers a combination of natural flavours and Candy Crush Saga themed designs which we're sure fans will absolutely love."

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