Captain Birds Eye heads to Snapchat

The sponsored lens campaign celebrates the Golden Jubilee of the brand.
Author:
Publish date:
0 birds eye snapchat.jpg

Birds Eye is making its way to Snapchat for its first sponsored lens campaign to mark Captain Birds Eye's Golden Jubilee.

Kicking off yesterday, the lens will turn users into Captain Birds Eye himself, while friends will be transformed into a fish finger.

By using the new Snapcode, fans will be able to unlock the lens, which will also start appearing on 16 Birds Eye products including fish fingers, breaded and battered fish from September 4th.

“I can't think of a better way to celebrate the Captain's Golden Jubilee than transforming yourself into him for a day – and turning your first mate into a fish finger,” said Colin Buckingham, digital marketing manager at Birds Eye.

“Lenses are great for us to connect with people in a fun way and we're also pleased to be able to use Snapcodes on pack to keep the party going for a little bit longer.”

As part of the campaign, Snap Ads will also be running in celebration of the Golden Jubilee, which allows Snapchatters to swipe up and access the lens.

Related

0 hot wheels yellow submarine.jpg

Yellow Submarine toys head to retail

With the likes of LEGO and Mattel both jumping on board to celebrate the 50th anniversary of Yellow Submarine, Bravado’s Joe Marziotto believes the music milestone boasts tremendous potential in the toy space.

Featured Jobs