Care Bears apparel business to grow further in UK

American Greetings Properties and CPLG secure Poetic Gem deal.
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A new line of classic Care Bears apparel is due to launch this autumn, after Poetic Gem sealed a deal with American Greetings Properties and its UK licensing agent, CPLG.

The partnership will further grow the Care Bears junior apparel business in the UK and Ireland, with a range of retro styled fashion t-shirts for girls, juniors and women.

"We're very excited to be working with Poetic Gem to expand an already successful Care Bears licensing and apparel programme in the UK," said Carla Silva, VP global licensing at AGP. "Care Bears are such a natural fit for Poetic Gem considering their existing portfolio of retro character licences."

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