Care Bears DTR secured in Brazil - Licensing.biz

Care Bears DTR secured in Brazil

AGP and Exim seal deal with Lojas Renner for apparel collection.
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2_184_6214_184_6115_AG, Care Bears pic.jpg

American Greetings continues to sign deals for the classic Care Bears property - with licensing agent Exim inking a DTR with Brazilian retailer, Lojas Renner.

The chain - which is the second largest apparel retailer in Brazil with 126 stores - will stock tank tops, t-shirts, polo shirts, blouses, jackets and dresses.

"We know that Care Bears are popular around the world because of their universal messages of caring and sharing," said Carla Neves, international licensing manager at American Greetings Properties. "Now Lojas Renner will bring those messages to Care Bears fabs in Brazil.

"Special thanks to Exim Character for all of their efforts in putting this deal together."

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