Care Bears expands in Singapore

American Greetings secures deal with Play Imaginative for new line of figurines.
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A range of new Care Bears Trexi figurines are to be introduced in Singapore, after American Greetings Properties sealed a deal with Play Imaginative.

The company is planning to roll out a new series of the Trexi toys, which are three-inch characters with rotating head and limbs.

In addition to this, Play also has Care Bears branded notebooks, notepads, mouse pads, postcard sets, scheduling books and folders.

"It's been a pleasure to work with Play Imaginative to bring the Care Bears to fans in this fun new style," said Carla Silva, VP of global licensing at American Greetings Properties. "The Trexi design is very unique and we know that consumers are going to be excited about this new way to enjoy their favourite characters."

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