American Greetings will be launching its evergreen Care Bears property into Korea this autumn.
The company is working with Korean agent Asiana Licensing in the territory and has already struck a number of deals.
Care Bears merchandise including stationery, pens and notebooks from Seh-A, as well as watches and hair accessories by Forever Times are already proving popular. In addition, AG and Asiana will expand the licensing programme across all major categories, including apparel, later this year.
The brand will also be featured at the Seoul International Cartoon & Animation Festival, which runs from July 21st to 25th.
"We are very excited about the headway ALI has made in the Korean marketplace as we continue to build on the success of this brand," commented Carla Silva, VP of global licensing at AGP. "The Care Bears have been a powerful force in the licensing industry and we look forward to expanding this legacy with our new partners around the globe."