Care Bears grows in key markets

American Greetings Properties reveals new entertainment deals for classic brand.
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American Greetings Properties has secured a raft of new international entertainment deals for its classic Care Bears brand.

First up, Cartoon Network has gained the rights to broadcast the Care Bears Adventures in Care-a-lot series in both the UK and Italy. The comedy series features new characters - including the clumsy Oopsy Bear - as well as long-term favourites such as Share Bear, Cheer Bear and Grumpy Bear.

Disney has acquired the rights to broadcast the show, in addition to the three new CGI specials, in a pan-Latin American deal. Disney had previously aired Care Bears Oopsy Does It movie.

Meanwhile, Prime Pictures in the Middle East has gained the rights to Oopsy Does It, as well as the Adventures in Care-a-lot series and three CGI specials.

"The combination of fun storylines and important lessons not only make Care Bears a favourite with both parents and children, but transcends language and cultural barriers," said Carla Silva, VP of global licensing at AGP.


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