Care Bears licensing programme bolstered by AGP - Licensing.biz

Care Bears licensing programme bolstered by AGP

New deals include furniture, apparel, accessories and publishing, coinciding with 30th anniversary.
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Coinciding with the Care Bears' 30th anniversary, a new CG animated TV series on The Hub and a 2013 toy launch from Hasbro, American Greetings Properties has expanded the property into several new consumer product categories.

First up, Newco has signed to develop Care Bears themed furniture for kids that will include wooden upholstered rocking chairs, sofas, bean bag chairs and toy boxes in the US.

In addition, Oysho has renewed its worldwide DTR deal for sleepwear and underwear; Israeli firm Fox has acquired the DTR rights for a line of Care Bears baby, kids, teen and adult apparel; Sunset International will be rolling out apparel and accessories in Germany and Benelux; while publishing deals include Editorial Artemisa in Argentina and Shanghai 99 Culture, marking the brand's first publishing deal in China.

A number of new deals have been secured in Brazil, including Fakini Malhas (apparel), Tilibra (stationery), Emoly (HBA) and Climaco (oral care).

Finally, AGP has secured several live event partners around the globe including XSystem in Singapore, Alikhan Live Entertainment in Malaysia, Philippines and Indonesia, and Entertainment Store in Australia.

"The Care Bears messages of caring and sharing have touched the hearts of generations of fans worldwide," said Carla Silva, VP of global licensing at AGP. "We are thrilled to be partnering with such an innovative and creative group of licensees who will bring the Care Bears to life through an exciting range of new products."

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