Care Bears team with United Colors of Benetton - Licensing.biz

Care Bears team with United Colors of Benetton

Children's apparel collection to launch in 2013 after deal with Benetton Group Kids Department.
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American Greetings Properties has revealed a worldwide licensing agreement with Benetton Group Kids Department, the parent company of United Colors of Benetton.

The retailer will launch a Care Bears apparel programme inspired by the characters for spring/summer 2013. Product will be available for babies and children and will launch at stores located in 120 countries.

"We are very happy to be partnering with the Benetton Group on this exciting Care Bears programme," said Carla Silva, VP of global licensing for American Greetings Properties. "United Colors of Benetton's values are in tune with the Care Bears world, especially with the use of colour and promoting universal communication.

"We are confident that consumers of all ages will be drawn to the collection."

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