Hit kids’ property the Care Bears is commemorating its 35th anniversary with a year-long celebration spanning new retail and licensing initiatives.
Joining the property’s owners American Greetings Entertainment for the campaign will be a slew of new retail, promotional and licensing partners featuring new and 80s Care Bears looks.
Kicking off in 2017, AG Entertainment will engage with customized retail programmes in specialty and department stores as well as mass market retailers, targeting parents, young adults and juniors.
Care Bears is planning an exclusive retail programme for toys and apparel with partners including Wildfox for girls’ apparel, Freshly Picked for baby moccasins and Baby Bling for infant headbands.
Just Play will launch a line of high-end 1982 Collector’s Edition Anniversary Classic Plush.
Elsewhere, Boy Meets Girl has been selected to appeal to young adults and women with an exclusive co-branded window display and collection for Valentine’s Day at the Parisian retailer Colette.
Iron Fist and VINCA USA will deliver specialty in-vogue apparel, accessories and laser cut jewellery.
In the world of art, fashion and pop-culture, Dylan’s Candy Bar will work with the Care Bears for a line of sweets landing in October 2017, while California Donuts will play hosts to a Care Bears designed donut.
“After three and a half decades as an evergreen brand, Care Bears is more relevant than ever with robust globally placed entertainment, licensing programmes, website apps and a very engaged social media following,” said Sean Gorman, president of AGE.
“But the 35th anniversary gives us a unique opportunity to both celebrate the nostalgia o our brand and introduce new looks and products into the marketplace to ensure that the Care Bears will be around for many more decades to come.”