Care Bears to fly with Malaysia Airlines - Licensing.biz

Care Bears to fly with Malaysia Airlines

American Greetings secures year-long promotion on all international flights for brand.
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American Greetings Properties' Care Bears brand is to fly with Malaysia Airlines, after the firm secured a year-long promotion on all international flights.

Care Bears hard cover books, provided by Paragon Premiums in Malaysia, will be given to two and three year-old children on all flights.

"We've always been proud of the Care Bears' ability to bring smiles and laughs to children across the globe and we're pleased to be working with Malaysia Airlines by providing Care Bears books to children on their international flights," said Carla Silva, VP of global licensing at AGP.

"The Care Bears universal themes of caring and sharing continue to resonate with kids everywhere and we welcome this opportunity to entertain even more children in an unexpected, yet appreciated location."

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