Suncrest Trading has teamed with the Carte Blanche Group to develop a new range of pre-school lines based inspired by Tiny Tatty Teddy.
The new partnership will see the firm release a collection of soft play, sensory and activity toys, car and travel toys and sleep aids, all featuring the popular little bear.
Tiny Tatty Teddy branded Suncrest products will launch across the UK and Eire from September this year.
“We are delighted to be working with Carte Blanche on this license opportunity,” said Rachael Bradshaw, managing director of Suncrest Trading.
“Tiny Tatty Teddy is a well-established license with a loyal fan base of mums who have grown up with the Me To You brand. We see a fantastic opportunity to create a range of products with an instantly recognisable character that creates an emotional connection with mums.”
Carte Blanche Group’s head of UK licensing, Sarah Quigley, added: “We have big plans for tiny Tatty Teddy in 2015 and beyond and are thrilled to be working with Suncrest and a number of other best in class licensees to drive our brands forward into new categories.
“We already work with some excellent licensing partners to offer Tiny Tatty Teddy clothing, travel Systems, toiletries and nursery accessories and furniture, all of which are well received by consumers.
“Our agreement with Suncrest Trading allows us to strengthen our brand offering in store to give the consumer a complete brand offering.”