Cartoon Network and Weetabix roll out Weetabuddies campaign -

Cartoon Network and Weetabix roll out Weetabuddies campaign

The campaign will offer kids the chance to design their own Weetabuddy character as part of a competition.
Publish date:
Social count:
0 weetabuddies.jpg

Cartoon Network has renewed its Weetabuddies campaign to inspire kids to get creative and enjoy a healthy breakfast.

The campaign will offer children the chance to see their cereal creations brought to life on-air in September.

Kids looking to enter the competition are encouraged to upload a photo of their Weetabuddy creation, with the most creative being selected by Cartoon Network and Weetabix to star in TV spots.

The two winners will also win a trip to London and the chance to visit a recording studio to direct the voiceover artists behind their characters.

“We are delighted to be working with Weetabix again in 2017 as part of their renewal of the hugely popular Weetabuddies campaign. This year’s partnership will see Weetabix continue the successful sponsorship of Breakfasts on Cartoon Network,” said Andrew Mallandaine, UK sales director at Turner.

“Our Cartoon Network viewers loved the award-winning Weetabuddies creative we featured on-air last year and we hope the campaign will continue to encourage kids to get creative and excited about Weetabix’s healthy breakfast cereal.”

Following the partnership, Weetabuddies sponsorship will feature in peak breakfast time slots on Cartoon Network throughout April, July, September and November.

Charlotte Hunt, Weetabix brand manager, added: “In 2016 the Weetabuddies campaign was hugely successful for us delivering an increase in sales, the brand’s biggest viral success, and over 10,000 competition entries, as well as having a positive impact on consumers viewing the brand as more exciting, tasty and fun.

“It’s hugely exciting to be partnering with Cartoon Network again in 2017 and means we’ll be on kids’ TV for 52 weeks of the year, encouraging families to get creative and enjoy a fun and nutritious breakfast.”


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.