Cartoon Network celebrates Paramount's Sherlock Gnomes with European promotional campaign - Licensing.biz

Cartoon Network celebrates Paramount's Sherlock Gnomes with European promotional campaign

The partnership marks the first time Turner has included events as part of its promotional offering.
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Sherlock Gnomes

Cartoon Network is celebrating the launch of Paramount Pictures’ Sherlock Gnomes with on-air and digital campaigns across the UK, France, Italy, Spain and Germany.

To celebrate the launch of the film – a follow-up to the animated movie Gnomeo and Juliet – Turner is inviting kids to get creative and colour a giant wall featuring character from the film.

It will also host giant gnome meet and greets for photo opportunities with the costume characters and offer exclusive giveaways in a partnership that marks the first time Turner has included event as part of its promotional offering.

Turner has also created a co-branded Dangers of the Garden promotion to be featured on-air in the run up to the film release. Alongside the on-air promotion, there will be a regional digital promotion for the film across Cartoon Network’s website.

Zara Peters, sponsorship and promotions director at Turner, said: “We are delighted to be working with Paramount Pictures on this pan-European campaign to support the launch of the all-new Sherlock Gnomes film. This is the first time Turner has included events as part of their promotional offering and we are excited to be working with Paramount Pictures to create bespoke experiences that reach kids in a variety of ways, from TV to playing garden gnome-themed games on the Cartoon Network website, as well as interacting with the stars from the film at our pop-up events.”

Directed by the man behind Kung Fu panda, John Stevenson, Sherlock Gnomes is an action-adventure detective chase across London. The movie previes this weekend an is released nationwide on May 11.

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