Cartoon Network characters take off in Thai Smile Airways deal - Licensing.biz

Cartoon Network characters take off in Thai Smile Airways deal

The first branded flight is expected to launch in April 2015.
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Thai Smile Airways has partnered with Amazon Falls, the owner and operator of the Cartoon Network Amazone waterpark, to launch a range of branded aircraft.

The first is expected to take off in April 2015, just in time for Songkran, Thailand’s new-year holidays and water festival.

Melissa Tinker, Vice President of Cartoon Network Enterprises, Asia Pacific, said: “The opening of Cartoon Network Amazone this year was already a huge milestone for the Cartoon Network brand, not just in Thailand but globally.

"Now in 2015, we’re looking forward to taking off with THAI Smile Airways and seeing our iconic characters flying the skies. We congratulate both Amazon Falls and THAI Smile Airways on this creative partnership.”


Onboard, passengers can expect to join popular characters including Finn the human, Jake the dog, Princess Bubblegum and Marceline from Adventure Time, one of Cartoon Network’s most popular original series airing on Asia Pacific’s leading kids channel.

“This partnership comes at the right time as both we and Thai Smile share the same goal of attracting international tourists to Thailand," said Liakat Sultan Dhanji, CEO of Amazon Falls.

"We hope that the opening of the Cartoon Network Amazone waterpark, combined with the branded livery on the Thai Smile Airways’ fleet will appeal to family members traveling to the kingdom.”

Opened in October 2014 in Bang Saray, Cartoon Network Amazone is the world’s first Cartoon Network-themed waterpark.

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