FremantleMedia Enterprises (FME) and Mattel have signed a major distribution deal with Cartoon Network Latin America for Max Steel, an all-new action-adventure CGI animated series based on the Mattel character and property.
The news was announced at NATPE yesterday, with guests at an FME event held in Miami also given an exclusive, sneak peak at the new Max Steel logo and character design.
Max Steel is co-produced by Mattel and FME, with Nerd Corps Entertainment serving as the animation production studio. FME will also manage worldwide distribution of the series (excluding the US), as well as global home entertainment rights.
The 26 x 30 minute boys’ action adventure series will launch in 2013 to core kids audiences on Cartoon Network channels throughout Latin America, including Mexico, Brazil, Argentina and Chile.
Sander Schwartz, President, Kids & Family Entertainment, FME commented: “Max Steel is an iconic boys’ action adventure property, and we are very excited to partner with Mattel on this cutting edge series. With the advances in CGI and other audio visual technologies available today, this show will have eye-popping animation, stunning visuals and great music, I am confident that Max Steel will soar to more heroic heights than ever before.
"Max Steel is a strong addition to our growing portfolio of family entertainment brands and further emphasizes FME’s mission to bring quality content to the teen market.”
Mike Riley, VP franchise development and content distribution, added: “As the number one boys brand in Latin America, we are thrilled to announce the continued partnership with Cartoon Network for Max Steel. With a combination of buddy humor, technology and explosive heroic action, we are sure it will continue to appeal to current fans in Latin America and appeal to a broader audience as we launch this franchise globally in 2013."