Cartoon Network has detailed a new initiative called Cartoon Network Imagination Studios at this year's Annecy Animation Festival.
Cartoon Network Imagination Studios is specially-created online destination designed to inspire and celebrate the imagination and creativity of kids.
Launching across EMEA in the coming months, Cartoon Network Imagination Studios will provide a sneak-peek behind the scenes of the real Cartoon Network Studios, giving kids an insight into the making of their favourite cartoons.
The channel’s own artists and creators, such as The Amazing World of Gumball's Ben Bocquelet and Steven Universe's Rebecca Sugar, will accompany kids on their journey through the site, with tips on how to create their own characters, animate and tell stories.
Kids will then be able to enjoy a wide range of activities featured on the site, including drawing, colouring, storyboarding, music, special effects, voiceover, movement and animation.
“We often receive fan art and story ideas inspired by our shows, so we wanted to create a destination to encourage and facilitate all the amazing creativity stored in the minds of our young audiences," said Patricia Hidalgo, SVP and chief content and creative officer, Kids, Turner Broadcasting System EMEA.
"Cartoon Network Imagination Studios is a place where kids can learn, gain inspiration, have fun and, ultimately, be themselves; it promotes the value of being different and, in turn, creating something unique. That’s the essence of the Cartoon Network brand and the very reason we’re here at Annecy seeking out those with the most original ideas and creations.”
Select countries across the region will also offer children aged six to 12 the chance to enter their original creations in the form of new character drawings, storyboards or animations to Cartoon Network Imagination Studios Awards and be in with a chance of seeing their creations brought to life on air, on Cartoon Network.
Cartoon Network Imagination Studios will launch in the UK in early July, with Cartoon Network Imagination Studios Awards opening for entries from September 1st.
The UK competition will feature a specially-created “teacher toolkit”, allowing primary schools to get involved as part of their lessons, in alignment with the UK national curriculum and centred on the theme of friendship.
The UK campaign will be supported by the British Film Institute, which will play host to a special Funday event later in the year and will take part in judging the competition entries.
“Cartoon Network Imagination Studios is a great new initiative for inspiring kids to get creative and we’re looking forward to October 28th when we will be supporting the campaign by hosting a Cartoon Network Funday here at the BFI Southbank," added Justin Johnson, BFI young audience programmer and jury member for Cartoon Network Imagination Studios Awards.
"I’ll also have the enviable job of being part of the jury process for the awards later in the year. Animation is a hugely important part of the UK film sector and we applaud Cartoon Network for helping young and aspiring animators.”