Cartoon Network takes a Holiday

Turner extends deal with InterContinental Hotels Group for branding in Holiday Inns.
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The Cartoon Network brand will be featured in 63 Holiday Inn hotels across the UK, after Turner Broadcasting extended its deal with InterContinental Hotels Group.

The agreement, which has been running since 2003, will this year see a 15 per cent increase in distribution over 2007.

In addition to the Cartoon Network channel being shown in over 11,000 rooms, young guests will also receive CN merchandise during their stay.

"We're delighted to have agreed this Holiday Inn deal for a fifth consecutive year," offered Saadia Bahraoui, account director for Turner Broadcasting. "Guests will be able to view a range of popular Cartoon Network programmes such as Ben 10, Skatoony and Foster's Home for Imaginary Friends in their hotel rooms, with younger guests taking away a selection of Cartoon Network goodies."

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