Later this month, Cartoon Network EMEA will launch a digital service providing games, activities, trivia and clips for small screens.
Cartoon Network Anything will be an ever-growing stream of games, activities, trivia and clips, each lasting an average of 10 to 15 seconds. Upon enjoying an item, fans will advance to the next page by simply swiping their screens. The perpetually updated stream of content is delivered randomly but will be aligned with each market’s linear programming schedule.
“Cartoon Network Anything is an innovative way to reinterpret what it means to be a network on various platforms,” commented Patricia Hidalgo, SVP and chief content officer, Kids, Turner Broadcasting System EMEA.
“The small screen was the focus from the beginning, both with regards to the content itself and its delivery method and the result is an experience that feels entirely natural to the medium, to fans of our channel and Cartoon Network as a whole. This is a one-of-a-kind service that has proven a great success in the US over the past year and we’re excited to now be bringing it to fans of the channel in EMEA.”
Cartoon Network Anything will also provide new sponsorship opportunities for Cartoon Network’s business partners.