Cartoon Networks Originals to debut

Turner CN Enterprises aiming to boost back catalogue with raft of new deals.
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Turner CN Enterprises is launching a licensing programme around Cartoon Network Originals.

The firm will launch the programme at Brand Licensing Europe and has already signed up a number of partners.

Fusion Clothing is on board for promotions in Germany; Frumo BV for a range of stationery products in Benelux; and LPP for adult apparel across CEE.

Turner will also be working with Poetic Gem on a new Cartoon Network Originals apparel line, which will launch in the UK in summer 2012.

To support the UK licensing programme, the channel will be showcasing a host of its classic titles from its studios library from 9pm every night, targeting young adult and student audiences.

Brands included in the drive will be Cow and Chicken, Samurai Jack, Dexter's Laboratory and Johnny Bravo among others. Bold images, colour and character-led designs will form the core of the CNO collection.

"The Cartoon Network Originals properties are central to our offering," explained Alan Fenwick, VP, TCNE. "They encapsulate humour and entertainment and we're really excited to be bringing that back to the fore where they belong in a trend-driven licensing execution that appeals to teens and adults."

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