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Cartoon Networks' The Powerpuff Girls celebrates 20 years of fighting foes and female empowerment - Licensing.biz

Cartoon Networks' The Powerpuff Girls celebrates 20 years of fighting foes and female empowerment

“For two decades The Powerpuff Girls has been encouraging girls around the world to embrace their inner hero while spreading great positive messaging of female strength and friendship."
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Cartoon Network’s The Powerpuff Girls is celebrating its 20 anniversary this year, a fete that will include the global rollout of new episodes, events and products that will all continue into 2019.

Joining in with the celebrations, The Powerpuff Girls’ fourth sister Bliss, will also return this year.

As the original harbingers of girl power, the iconic brand has been an inspiration to generations for girls and young women since its initial launch in November 1998. From the moment they started to save the world before bedtime, these three superhero sisters: Blossom, Bubbles and Buttercup, became more than characters on a show, but a global phenomenon with a message of empowerment that continues to resonate today with the reimagined series that debuted in 2015.

As part of its big milestone celebrations, Cartoon Network recently announced a new licensing partnership with The LEGO Group, one that will see the launch of two new and exciting building sets featuring Blossoms, Bubbles and Buttercup, allowing children and fans of all ages to recreate the superheroes’ action-packed adventures.

The Powerpuff Girls have also been cemented as a fashion industry darling, with the latest designer collection, created by British fashion designer Katie Eary, recently debuted on the eve of London Fashion Week.

Exciting new licensing partnerships will continue to be unveiled throughout the year.

Johanne Broadfield, VP EMEA at Cartoon Network Enterprises, said: “For two decades The Powerpuff Girls has been encouraging girls around the world to embrace their inner hero while spreading great positive messaging of female strength and friendship.

“As we tap into the brand’s long-standing heritage and relationship with all things ‘girl power’, we have a fantastic calendar of activity lined-up that will give fans of all ages and industry partners the chance to celebrate this significant milestone with us too.”

The Powerpuff Girls won a 2017 Gracie Awards in the Family Series – National category, recognising high-quality programming for girls and women. The series has also played an important part in Cartoon Network’s overall commitment to STEAM education by inspiring children to learn coding with special episodes and programmes including Google’s Made with Code GIF: The Powerpuff Girls and Scratch from the MIT Media Lab.

The Powerpuff Girls is widely recognised as one of the most enduring and top-grossing Cartoon Network brands of all time, with more than $2.5billion in retail sales generated since its original debut.

Cartoon Network has, over the years, teamed with a roster of more than 150 global licensing partners across toys, apparel, publishing and themed entertainment, among others.

Partners have included the likes of Hot Topic, Moschino, Spin Master and McDonalds.

The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings serving as executive producer and Bob Boyle as co-executive producer, The initial run of The Powerpuff Girls, created by Craig McCracken, premiered in 1998 and earned two Emmy Awards along with five nominations and other countless honours and accolades.

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