WWE has hired Casey Collins as its new executive vice president of consumer products.
Collins - who was previously EVP, global licensing and entertainment at MGA - will now oversee WWE Global Licensing, Home Entertainment and Publishing.
He will report directly to WWE chairman and CEO, Vince McMahon.
Before joining MGA, Collins spent ten years at Lucasfilm, where he was responsible for the management of the domestic and international licensing and retail merchandise programmes.
He has also spent time as director of worldwide licensing and motorsports at World Championship Wrestling.
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