Catch Phrase licensing programme revealed

Independent content distributor DRG picks up global licensing rights to new format.
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DRG is to launch a global licensing programme for iconic game show Catch Phrase.

The show - created by Pasetta Productions - has been updated with a brand new set, 3D graphics and a new end game.

DRG has the global licensing rights in the new format.

The game show will be returning to ITV as part of Saturday evenings' schedule, with DRG expecting further global format sales shortly.

Charlotte Hargreaves, SVP marketing and business development at DRG, said: "We are thrilled to be bringing this ever popular family show to a new audience, and it is the perfect format to translate globally to a wide variety of licensed products especially digital and interactive across multiple platforms."

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