To mark 15 years of The Gruffalo, Licensing.biz partnered with Magic Light Pictures for a month long celebration of the iconic brand.
The site welcomed a wide range of features, brand profiles, interviews, product spotlights and exclusive news regarding The Gruffalo and its position within the licensing space.
If you missed anything, fear not, as with the month drawing to a close, we've put all this content below for you to enjoy:
- Magic Light Pictures on 15 years of The Gruffalo
- Magic Light signs deals for The Gruffalo and Room on the Broom ahead of MIPTV
- The Gruffalo's Julia Donaldson and Axel Scheffler talk creating a classic
- Macmillan's Alyx Price on the "immediate impact" of The Gruffalo
- Magic Light partners with Forestry Commission for Gruffalo activity trails
- Aurora World on how The Gruffalo has boosted business
- VMC Accessories on why The Gruffalo is a great fit for dress-up
- Specsavers launches Gruffalo eyewear range
- Sainsbury's John Carolan on why the supermarket is a perfect fit for The Gruffalo
- The Licensing Company's Will Stewart on the long term vision for The Gruffalo