TV-Loonland has said that the BBC has acquired the full TV rights for its animated series Penelope. The show will now air on pre-school channel Cbeebies from next spring.
Cbeebies is the latest in a collection of broadcasters to show support for Penelope. ABC Australia, France 5, Jim Jam Italy, Mnet South Africa and Scandinavian broadcasters DRTV Denmark, TV2 Norway, RUV Iceland and MTV3/Channel Juniori Finland are already on board.
"With Cbeebies we have found the perfect partner to introduce Penelope to the UK pre-school audience," said Justine Bannister, TV-Loonland's head of international distribution and acquisitions. "With its educational characteristics and the ability to inspire a child's imagination, we are confident that the series will form a valuable part of their kids programming."
Kay Benbow, head of Cbeebies production, animation and acquisitions, added: "I am delighted to welcome this charming animation to Cbeebies. The beautiful design and gentle flow of the stories will work perfectly for our younger viewers."