BBC Worldwide has launched a new app for its Cbeebies brand, with the aim to complement the pre-school channel with a collection of corresponding games and activities.
Cbeebies On The Go has been developed by Tag Apps and is available to download for free from the App Store for iPhone, iPod Touch and iPad in Australia, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Sri Lanka and South Korea.
"Cbeebies On The Go is a delightful accompaniment to the Cbeebies channel," said Henrietta Hurford-Jones, director of Cbeebies investment at BBC Worldwide Channels. "Kids all over the world share a natural curiosity and sense of fun, so the app is a wonderful way to make new discoveries with familiar friends.
"The Cbeebies brand is trusted by parents and carers internationally, so we've worked hard to build a product that upholds the core values of learning through play.
"This new kids app is a first for the Channels business, so the learnings from this pilot phase will help shape any future plans to roll Cbeebies On The Go out to new territories and different devices."
Cbeebies now reaches over 53 million homes outside the UK.