CBS beams up new Star Trek gear - Licensing.biz

CBS beams up new Star Trek gear

Branded iPhone cases, board game and clothing all on the way.
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CBS Consumer Products has inked deals with several licensees for a raft of Star Trek branded games, clothing and collectibles.

First up, Undergrounds Toys will introduce a talking bottle opener, floating and projection pens, mini key ring torches, tinned mints filled with hard candies, alarm, wall and 3D clocks, plus adult and limited edition watches.

Meanwhile, Mimoco will release a new series of Mimobot USB drives, featuring four Star Trek characters. The collection will be available with up to 64GBs of digital data storage and preloaded with exclusive Star Trek content.

Deals have also been struck with QMx for products including novelties, iPhone chargers, stickers and lithograph posters; Eugene Textiles for themed fabrics in the US; Jumpin Jammerz for three styles of footed pyjamas in the US and Canada; Robe Factory for Star Trek: The Original Series socks, underwear and two-piece cotton pyjamas; plus Mayfair Games for a co-branded Star Trek and Settlers of Catan board game. It will be available in the US, Canada, UK, Ireland, Australia, New Zealand and South Africa.

“Excitement for all things Star Trek is reaching incredible heights this year,” said Liz Kalodner, EVP and general manager of CBS Consumer Products. “Reflecting this fan fervour, we’re thrilled to work with this new slate of licensees to bring unique twists to many everyday products.”

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