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CBS grows Television City banner - Licensing.biz

CBS grows Television City banner

New deals signed for likes of Dynasty, The Beverly Hillbillies, Cheers and Happy Days among others.
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CBS Consumer Products is looking to expand the reach of its Television City banner in 2011 - signing a range of new deals for some classic TV properties.

The agreements cover brands including The Beverly Hillbillies, Dynasty, Twilight Zone, Brady Bunch, Happy Days and Cheers.

For example, Mattel will produce Barbies based on Elly May Clampett from The Beverly Hillbillies, plus Alexis Colby and Krystle Carrington form Dynasty.

518 Apparel will be produced loungewear and apparel based on 7th Heaven, The Andy Griffith Show, The Beverly Hillbillies, Beverly Hills 90210, Brady Bunch, Cheers, Dynasty and Mighty Mouse among others, while Bif Bang Pow will manufacture gifts and collectibled based on Twilight Zone.

Mad Engine is also on board for a range of t-shirts covering various properties, and Westland will be producing gift items based on Brady Bunch, Cheers, Happy Days and The Little Rascals.

"The Television City brand continues to see tremendous growth," said Liz Kalodner, EVP and general manager of CBS Consumer Products. "These are shows that consumers love and retailers trust; we expect more activity to come in the year ahead."

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