CBS inks key deals for major properties

Star Trek, Cheers and CSI among brands bolstered by new agreements.
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CBS Consumer Products has secured a number of international deals for some of its key properties.

New products will range from apparel and greetings cards, through to fine art and wall calendars, launching across almost 30 countries later this year.

Highlights include Danilo, which has signed up for Star Trek greetings cards, gift wrap and calendars in the UK and Ireland; Global Licensing for t-shirts for Californication, Cheers, Happy Days and Rawhide in the UK and Ireland; Panini for Star Trek wall calendars in Germany, Austria and Switzerland; Zeon for Star Trek watches, clocks and mugs in the UK and Ireland; and La Societe Image Republic for Star Trek fine art in France.

Other firms signing deals include Crazi, Dream Project, Hybris Productions, Kosmos, ML Publishing, Philcos Enterprises, Sao Domingos, Totally Irreverent and YCO Businesspartners.

"These new agreements add to an international licensing programme that continues to grow and reach new consumers," said Liz Kalodner, EVP and general manager at CBS Consumer Products.


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