CBS makes most of Ice Expo, inking new deals - Licensing.biz

CBS makes most of Ice Expo, inking new deals

Company signs three agreements for CSI and Star Trek at gaming conference.
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CBS Consumer Products has been using gaming conference ICE to sign up further deals for its CSI and Star Trek properties.

The new agreements with G-Tech, IGT and WMS will see the properties feature in a range of games through 2011 and beyond.

"This is a great area of growth for our business," said Liz Kalodner, EVP and general manager at CBS Consumer Products. "These deals lay the foundation to bring more of our brands to online casino gaming."

G-Tech has signed up CSI, while IGT and WMS both have Star Trek - the 2009 movie and the original series respectively.

IGT will be showing demos of its Star Trek game at Ice between January 25th and 27th in London.

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