Florida-based Celmates Licensing has signed up Brandzoo to represent its Hey Poodle brand for licensing in the UK, Eire and Channel Islands.
The property features a group of empowered young women of varying ages and diverse backgrounds. A wide range of Hey Poodle products are already available across the US, and the firm has now set its sights on the UK marketplace. A Hey Poodle animated show is also in pre-production in the States.
"With a roster of stylish properties and a proven track record in licensing success, Brandzoo is the perfect partner for Hey Poodle," said Daniel Cohen, director of Celmates Licensing. "We are very excited to build on our success in the USA and bring the Hey Poodle girls to Europe."