A restructure following the departure of Katarina Dietrich has seen Chris Protheroe take on the newly created role of president and group managing director at licensing agency, CPLG.
Protheroe - who, as well as being a director of CPLG, held the position of MD of CPLG Sport for ten years - will work alongside Steve Manners, the recently appointed EVP and director of entertainment.
He will focus on strategic management and leadership of the business, while Manners is charged with dealing with existing licensors and acquiring new rights from either existing or new brand owners.
"I'm delighted to be taking on this exciting role," said Protheroe. "CPLG has experienced a period of sustained growth over the last few years and is now a truly global business. I am looking forward to the challenge of taking things even further and driving the company's role in licensing the biggest and best names in entertainment, design and sport."
Cookie Jar CEO Michael Hirsch added: "Chris has built an exciting business in sports licensing within CPLG over the past decade and we look forward to continuing to grow the overall CPLG business with his leadership and experience."