Channelling your inner princess - Licensing.biz

Channelling your inner princess

Disney is encouraging girls and women to ‘dream big’ with its latest campaign, #DreamBigPrincess. Jade Burke explores why the initiative is crucial to empower women across the world.
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It’s every little girls’ dream to become a Disney Princess, with the likes of Belle, Cinderella and Jasmine all inspiring young fans to take on the world and channel their inner princess.

Now, Disney is making that possibility a reality. With the help of 19 photographers, including Anne Griffiths, Kate T. Parker, Ami Vitale and more, the global company has captured images of diverse princesses from around the world in a bid to showcase the various roles girls and women can aspire to.

To ensure every Disney fan can take part, the studio is encouraging others to share their own photos capturing the spirit of girls by using the hashtag #DreamBigPrincess.

Finally, fans of all ages will get the chance to show off their skills in a series of photos, whether that is a young girl learning to code with her friends or a woman learning to train for a marathon. Whatever it is, girls and women can ‘dream big’ and share their hopes and ambitions.

As an infamous conglomerate recognised worldwide, the fact that Disney is taking this stance to empower more girls is an encouraging sentiment, which will no doubt show fans that they should be proud of who they are.

Disney has captured images of diverse princesses from around the world in a bid to showcase the various roles girls and women can aspire to.

With so many princesses within Disney’s portfolio, there is no doubt that there is one that every girl can relate to, whether that is in Ariel’s curious personality or Mulan’s rebellious nature, which is why this campaign will resonate so positively with parents who hope to inject more confidence in their children.

By sharing the campaign on social media channels, more and more girls and women can get involved across the world, creating a network of princesses who are telling unique and individual stories for the whole world to share. It truly is a key campaign to help empower and inspire females to be exactly who they want to be.

Plus, Disney’s Dream Big, Princess campaign is working with the United Nations Foundation’s Girl Up scheme, which aims to support young girls’ leadership and empowerment programmes, and will donate $1 for every picture posted using the hashtag #DreamBigPrincess.

This signifies even more reason to get behind the campaign. With social media playing such a vital role in our lives today, in this case a simple click of a button can make a difference to another young girls’ life. So what more of a reason do you need to back Disney’s initiative?

It is uplifting to see Disney making waves like this, to help motivate girls and women this way. I for one believe it is crucial to ensure women have a voice in any industry, whether that is toys or licensing, and with Disney’s support I feel we will start to see even more of a change in both women and young girls across the world. 

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